INTEGRATED COMMUNICATION AGENCY

Strategic planning is a valuable tool of great importance for a company.  It directs the company's management actions within a previously determined action plan.  Strategies and goals will  considerably reduce the chances of making wrong decisions  at the  extremely competitive market.

Planning is a primordial process for the elaboration of strategies, defining the relationship between the organization and the internal and external environment.

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To prepare the strategic plan, answers to basic questions are necessary, but essential for the future of the company.

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• Who we are?

• Where do we want to go?

• Do we assess external factors?

• How will we achieve our goals?

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To be successful it is necessary to take into account several factors:  historical, economic, geographic and also the possible results to be able to make a much more in-depth and detailed analysis of the situation so that it is possible  interact.

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In a more summarized way, we can say that strategic planning is a process of analyzing an organization from various angles, the  from that,  define their directions through a direction that can be followed in their actions, using an instrument called ''Strategic Plan''.

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Why invest in a plan  Strategic?

As the company grows, so does the number of day-to-day decisions that reflect the long  deadline. Only with a plan  one can evaluate these decisions.

With the company's growth  becomes complex, increasing the risk of losing the “entrepreneurial spirit”.  Of that  mode,  planning helps to remedy this situation.