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Strategic planning is a valuable tool of great importance for a company.  It directs the company's management actions within a previously determined action plan.  Strategies and goals will  considerably reduce the chances of making wrong decisions  at the  extremely competitive market.


Planning is a primordial process for the elaboration of strategies, defining the relationship between the organization and the internal and external environment.

To prepare the strategic plan, answers to basic questions are necessary, but essential for the future of the company.

  • Who we are?

  • Where do we want to go?

  • Do we assess external factors?

  • How will we achieve our goals?


To be successful it is necessary to take into account several factors:  historical, economic, geographic and also the possible results to be able to make a much more in-depth and detailed analysis of the situation so that it is possible  interact.

In a more summarized way, we can say that strategic planning is a process of analyzing an organization from various angles, the  from that,  define their directions through a direction that can be followed in their actions, using an instrument called ''Strategic Plan''.

Why invest in a plan  Strategic?

As the company grows, so does the number of day-to-day decisions that reflect the long  deadline. Only with a plan  one can evaluate these decisions.

With the company's growth  becomes complex, increasing the risk of losing the “entrepreneurial spirit”.  Of that  mode,  planning helps to remedy this situation.

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