INTEGRATED COMMUNICATION AGENCY
THROUGH RESPONSIBLE COMMUNICATION IT IS POSSIBLE TO DEVELOP NEW HABITS IN YOUR TARGET AUDIENCE AND HELP CONSERVE OUR PLANET.
ECOPROPAGANDA
“It's a matter of course”, the little prince later told me. “As soon as you have just got ready in the morning, you must start taking care of your planet.”
Antoine de Saint - Exupéry, in The Small
Prince.
The lack of knowledge about the damage caused to the environment and their forms of prevention often end up passing away unnoticed by population. THE change of small lifestyle habits and small attitudes facing the sustainability can generate great positive results for the world in relation to the environment and the quality of life of present and future generations.
There is great importance in transforming such interests individuals in collective interests.
The advertising has been a valuable instrument for several institutions reorganize coexistence in the environmental space, manifesting themselves in various forms of advertising, whether for projects of preservations or actions to prevent the environment from continuing to be harmed. Just as propagandists have an instrument to communicate, spread, persuade and disseminate their ideas the propagandist environmental has this powerful instrument to generate a balance of resources ecological and linking them with the preservation of the environment.
THE ecopropaganda is one of the specialized forms of advertising, which can be used in different ways such as; green packaging, documentaries on TV, recycled paper brochures, party environmental manifestos, environmental eco-management projects, NGOs etc.
O challenge of ecopropaganda is to make collective attitudes outweigh those of individual interests. Changing habits and behaviors, thus generating more collective attitudes to favor the quality of group life and sustainable development.
For environmental advertising to achieve good results, it needs to turn the collective issue into an issue of personal interest, recognizing the existing differences in commitment environment of people and, if necessary, convey the message of a educational way.
The environmental communicator has the ability to think for a long time. term, being able to create more correct and conscientious attitudes in future generations in relation to environmental issues, and make the current generation start a conscious change in relation to the attitudes present in your daily life so that there is environmental conservation and a better quality of life both in the present and for future generations.