INTEGRATED COMMUNICATION AGENCY
WE TRANSFORM THE MOMENTS
OF CRISIS IN OPPORTUNITIES
COMMUNICATION
IN CRISES
What is Crisis Communication?
The reputation of an institution is very important to the market. When a company is at risk of being hit very negatively in relation to its image, the impacts can vulnerable to organization and affect its main audiences. Some examples of major negative impacts would be operational accidents, natural disasters, different jobs, stock exchange problems, rumors, leaks of information, crimes against the company, litigation, financial crises, changes in legislation.
What to do?
When a crisis or contingency situation becomes public, good management with Social Communication can help the organization to keep employees, customers, shareholders, suppliers, interest groups, civil society and authorities, keeping them informed about the problem and the actions that are taking place. ongoing to solve it.
Any failure in this communication can aggravate the crisis or generate new ones, damaging the company's image. The speed of response, experience and the number of available human resources is essential to attend - medially - to this type of occurrence.
THE AT HOME Communication has a team ready to act in the most complex moments of our clients, we are prepared to deal with eventual Crisis Communication situations.